RoadMapping makes sense because it aligns incentives between your team and our team. If the discovery process is lumped together with the full project, we're less likely to do a good job – instead, we’ll rush through it because it’s unpaid labor. RoadMapping as a separate engagement lets us do a proper discovery, taking the time to do it right, which ultimately results in a better solution.
Additionally, RoadMapping as a separate engagement prevents scope creep. Because the only goal with RoadMapping is finding the best solution, we will be incentivised to avoid planning for anything that isn’t necessary to the success of the project. This produces a better solution on a tighter budget.
Finally, RoadMapping ensures we’re not just saying “yes” to everything and are actually testing assumptions. It prevents us, and you from spending a lot of time and money creating a solution that wasn’t actually the right concept in the first place.
For instance, we could say, "Let's do Facebook Ads" We spend all the time creating and setting up ads and running them for months but we're not getting the results that you wanted.
RoadMapping is a way for us to find and execute on the best solution, not just what we are good at as a team.